Coupang founder Kim Bom-suk, or Bom Kim, was named the group's controlling figure by South Korea's antitrust regulator on Wednesday, drawing him and his family into tighter regulatory scrutiny as Seoul fields US pressure over alleged discrimination against the US-listed firm. The change replaces Coupang Inc. with Bom Kim as the group's “same person,” broadening disclosure and tightening related-party transaction rules. Under Korean antitrust law, the term denotes the group’s effective controller