The Guardian
The $13bn World Cup: how the numbers stack up on Fifa’s 2026 balance sheet
By Matt Hughes Global sports business correspondent

The earnings from the tournament in the US, Mexico and Canada will make it the most lucrative competition in the history of sport, even if some of the 48 competing countries say they are struggling to make ends meet A World Cup that Fifa’s president, Gianni Infantino, billed at the draw last December as “the greatest event that humanity has ever seen” will certainly be the most lucrative competition in sporting history. Fifa has spent the last few years upgrading its revenue projections, with...