Amtrak has a new ad designed to convince Americans to shift their "car-first mindset". Amtrak Amtrak wants to convince more travelers to ditch their cars for the train. A new ad campaign spoofs luxury car ads to hammer home the point. Amtrak's marketing spotlights its NextGen Acela high-speed trains. Amtrak wants to shift America's "car-first mindset". Its newest marketing technique to convince Americans that taking the train is better than driving: mimicking advertising tropes from luxury-...