Gap reached net sales of $3.5 billion in 2025, a 5% increase from the year before. Spencer Platt/Getty Images After years of decline, the Gap brand recently posted its ninth straight quarter of growth. Gap brand CEO Mark Breitbard said he's shifted the company's focus back to basics. Gap has regained relevance with millennials while building appeal with Gen Z via viral partnerships. Danielle Shaw, a 31-year-old living in Los Angeles, said her mom used to dress her in Gap clothes as a kid — ...