Business Insider
The rise of the daycap: Gen Z prefers intentional, daytime sips
Gen Z drinks more intentionally — and earlier in the day — than their older counterparts. Business Wire/AP Gen Z prefers earlier social drinking occasions instead of late-night bar crawls. The shift is part of a generational trend toward mindful indulgence rather than excess. Brands are reorienting their offerings to align with younger consumers' preferences. Gen Z's drinking habits mean your next cocktail might happen at 3 p.m. Gen Z and younger millennials are generally drinking less than...