PERSPECTA

News from every angle

Business Insider

The European mind cannot comprehend US ad breaks

Netherlands players during a hydration break in their game against Japan on Sunday. Michael Steele/Getty Images FIFA introduced 3-minute hydration breaks for this year's World Cup due to the hot weather. But many broadcasters are taking the chance to show more commercials. It also changes the flow of the game, giving teams a chance to regroup like in a timeout. Soccer players and fans have criticized one very American addition to the World Cup: commercial breaks. A soccer game usually consi...