Italian luxury house Gucci has tapped Ningning of K-pop group Aespa as its newest global brand ambassador, it announced Wednesday, releasing a pair of portraits to mark the appointment. Ningning has earned recognition for her commanding stage presence, vocal range and distinct artistic identity, establishing herself as one of the defining performers of her generation. As part of Aespa, she helped earn group of the year at the 2025 Billboard Women in Music Awards. Her creative output and internat