KFC's global modernization effort includes a new logo and packaging, menu upgrades, and restaurant redesigns, all aimed at improving the customer experience. KFC KFC is undergoing a global brand overhaul to modernize while keeping its nostalgic elements. The Colonel faces competition in the chicken market, especially in the US, despite global growth. The legacy chain's strategy hinges on digital engagement, new menu items, and immersive experiences. The Colonel is staying put. Almost everyt...