New Xbox CEO Asha Sharma has announced the termination of the unpopular 'This is an Xbox' advertising campaign, aiming to move past the controversial marketing effort.

The official announcement of Microsoft's "This Is An Xbox" marketing campaign is no longer accessible online, and appears to have been removed at some point in the last two weeks.

A leadership change at Xbox sees Phil Spencer depart after 38 years at Microsoft, with Asha Sharma, previously involved in AI development, taking over as the new head.

As Microsoft Gaming's new CEO Asha Sharma takes the reins with an AI background, Xbox users are concerned about the future of Xbox Game Pass.

Microsoft's new gaming head, Asha Sharma, has begun engaging with Xbox fans on social media, directly addressing claims that her account is run by AI and sharing her gamertag.

Billionaire Anand Mahindra lauded Asha Sharma's appointment as the new head of Microsoft Xbox, calling gaming an "art" that transcends mere entertainment. He praised her vision, highlighting games as

Microsoft's new gaming boss, Asha Sharma, personally halted the controversial 'This is an Xbox' marketing campaign, stating that it 'didn't feel like Xbox'.

Asha Sharma, the new head of Microsoft Gaming, confirmed the development of Project Helix, the next Xbox console, which promises native support for both PC and console games.

Now Xbox has a new boss, what happens next? In a new interview, Asha Sharma, a Microsoft executive who previously oversaw some of the firm's AI initiatives, kept things frustratingly vague, but did indicate that nothing is off the table when it comes to big decisions about recent controversial policies.

Microsoft's decision to appoint an AI executive, Asha Sharma, to a top gaming role at Xbox has led to a split among fans debating her gaming credentials and the future direction of the brand.

An article introduces Asha Sharma, the new Indian-origin CEO of Xbox, providing details about her background and what her appointment means for the company.

Phil Spencer, the head of Microsoft Gaming, has retired from his position, with insider Asha Sharma stepping in to take over his role.

As the dust settles on Microsoft's dramatic changes at the top of its gaming team, fans are digesting the shock resignation of Xbox President Sarah Bond, after nearly a decade working on the console brand.

Asha Sharma, the new CEO of Microsoft Games, shared her vision for the future of Xbox, emphasizing a commitment against 'soulless AI slop' in her first note to the team.

Xbox boss Asha Sharma is reportedly looking to make Game Pass more affordable, a vision she shared following recent price hikes, aiming to make Xbox more enticing to a broader range of customers.

Microsoft Gaming CEO Asha Sharma confirms long-rumored details about Microsoft's next-generation console and reveals its codename: Project Helix.

Microsoft's new gaming boss Asha Sharma has responded to further scrutiny of her Xbox play history, and explained that her account had been shared among others at home.

The executive shake-up has sparked online debate about new boss Asha Sharma's gaming credentials.

Asha Sharma, an Indian-origin executive, has been appointed as the new CEO of Microsoft Gaming, marking a significant leadership change.

Microsoft is facing criticism online following the appointment of Asha Sharma as CEO of Xbox, with some internet users citing 'Indian nepotism' and a lack of gaming background.

Microsoft's new gaming CEO Asha Sharma has responded to concerns around her background in AI and lack of previous roles in gaming, as part of her first major interview since yesterday's announcement that she will replace veteran Xbox boss Phil Spencer.