Korean media giant CJ ENM is redefining its K-drama strategy with series like 'Kitchen Soldier' and 'Filing for Love,' emphasizing international co-production over solely 'Made in Korea' content.

CJ ENM is embracing artificial intelligence in film production for "The House," using real actors but relying on AI for most other aspects, following Hollywood's growing trend.

CJ ENM, in collaboration with the Korean Cultural Centre UK, hosted a special screening of the TV series 'The Legend of Kitchen Soldier' in London, marking their first joint event.

CJ ENM, TBS, and U-Next Holdings have launched StudioMonowa, a new Korea-Japan content joint venture, to collaborate on the production and distribution of content based on Japanese and Korean intellectual property.

Following the playbook that led to success with 'Bugonia' — mining its library of cult Korean hits — CJ ENM is currently developing a remake of crime blockbuster 'Veteran' with Michael Mann, as well as Hollywood reimaginings of Park Chan-wook’s 'Lady Vengeance' and 'Thirst.'

Taiwan-based streamer Catchplay and its production outfit Screenworks Asia are making a significant push into vertical drama through new partnerships with several Korean players, including SLL Joongang and CJ ENM.

CJ ENM’s long-running K-pop festival KCON has introduced a global ambassador role for the first time, appointing Zerobaseone (ZB1) member Sung Han-bin as its inaugural representative. The company announced Friday that Sung will serve as the first “KCON Global Ambassador,” a position designed to promote the identity and core values of the festival as a worldwide platform encompassing not only K-pop but also K-beauty, K-food and broader K-content and lifestyle trends. As ambassador, Sung will act