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PepsiCo has begun using driverless trucks to deliver products like Doritos and soft drinks to stores, a move that the International Brotherhood of Teamsters is actively lobbying against due to concerns about future workforce growth.
PepsiCo reportedly lost billions in revenue after pricing Doritos at $7 a bag, indicating consumer resistance to the high price point.
PepsiCo's Frito-Lay division is reportedly encountering challenges related to the pricing of its Doritos snack products.
PepsiCo announced that its strategy of reducing prices on Doritos has proven successful. This move suggests the company may be moving away from higher-priced snack offerings.
Doritos prices have reportedly increased by 50% over four years, with PepsiCo only taking action after experiencing billions in losses.
PepsiCo reportedly lost billions due to the high price of Doritos, with bags selling for as much as $7, impacting consumer purchasing.
PepsiCo has cut prices on some of its popular snack brands, including Doritos and Lays, by up to 15% to win back struggling snackers.
Pepsi is reportedly paying the price after being warned that a $7 price point for Doritos was too high, indicating potential market backlash or sales impact.