A WHO report indicates that European teenage girls consume more tobacco products than their peers worldwide, attributing this to targeted marketing by the tobacco industry.

A WHO report highlights that European teenage girls consume more tobacco products than their global counterparts, with online and social media marketing using attractive packaging and flavors to entice young people.

Europe accounts for the highest number of teenage tobacco users globally, with four million adolescents aged 13 to 15 using tobacco products, and four out of ten adult female smokers worldwide residing in Europe.