Developments in the Middle East are influencing the behavior of European travelers, leading to a redefinition of demand from key markets like France and Germany for tourism in Greece.

In January alone, 28,678 Portuguese travelers were registered in Brazil, a 34% increase compared to the same month in 2025. The country is betting on attracting European travelers.

Airlines and ferry operators in Europe are implementing higher ticket prices and fuel surcharges, with some potentially facing flight cancellations, as a direct consequence of surging fuel costs impacting the travel industry.

Hotels in Japan are experiencing cancellations from European travelers who had planned to visit via major airports in the Middle East, indicating a ripple effect of the conflict in Iran on international travel.