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Merodi debut in Hong Kong shows Pop Mart’s struggle beyond IP darling Labubu
BusinessSCMP19d ago

Merodi debut in Hong Kong shows Pop Mart’s struggle beyond IP darling Labubu

At Pop Mart’s shop in Hong Kong’s bustling Causeway Bay shopping district, a display of the toymaker’s newly launched character, Merodi, drew little attention on Friday morning. “A few people are buying it,” a salesperson said. “It’s not very well known yet.” The new series, Merodi After School, features a mischievous little girl with the magical ability to talk to animals. It was created by Taiwanese artist Will Chen Wei-hua. The launch came two months after Pop Mart’s previous debut,...

Labubu Diplomacy
WorldNYT29d ago

Labubu Diplomacy

China seems to be winning more hearts and mind abroad. Has it gotten better at soft power?