Electric vehicle maker Lucid Motors announced it is laying off approximately 18% of its U.S. workforce as part of a cost-cutting initiative. The restructuring also includes the elimination of COO Marc Winterhoff's position.
Lucid Motors' newly appointed CEO has announced a significant workforce reduction, cutting 18% of the staff. The move is aimed at simplifying the company's operations and improving efficiency.
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Lucid launched its latest EV, the Gravity SUV, last year.
Josh Lefkowitz/Getty Images
EV startup Lucid Motors is cutting 12% of its US employees as demand for electric vehicles plummets.
CEO Marc Winterhoff told staff on Friday that the cuts were necessary as Lucid attempts to become profitable.
The US is facing an EV winter as sales plummet and manufacturers pull back their electric vehicle plans.
Tesla rival Lucid is slashing its workforce as the EV winter tightens its grip.
EV startup Lucid is cutting 12% of US employees, according to an email interim CEO Marc Winterhoff sent to unaffected employees on Friday, which Business Insider has seen.
Winterhoff said the cuts would exclude hourly production employees in manufacturing, logistics, and quality.
"This difficult but necessary decision was made to improve organisational effectiveness and optimize our resources as we continue on our path toward profitability," he wrote.
It comes as Lucid faces a difficult environment for EV makers amid an industry-wide downturn, with sales plummeting following the end of the $7,500 tax credit in September.
In its most recent earnings report in November, the company reported a net loss of nearly $1 billion. Lucid reports Q4 earnings next week.
A Lucid spokesperson told Business Insider the cuts would not impact the company's hourly production workforce in Arizona, adding that the cuts were designed to "streamline" the organisation as it seeks long-term growth and margin improvement.
"We are grateful for the contributions of all impacted employees and are providing resources, benefits, and support to assist them through this transition," they said.
Read Lucid CEO Marc Winterhoff's full memo:
Team;
Today I want to share an important business update. We have implemented a 12% reduction of our U.S. workforce, excluding hourly production employees in manufacturing, logistics, and quality. This difficult but necessary decision was made to improve operational effectiveness and optimize our resources as we continue on our path toward profitability. If you are receiving this message, your role is not impacted.
We are streamlining our organization so we can operate with greater efficiency and deliver on our commitments to gross margin improvement and long-term growth. We will continue to evaluate our day-to-day work to ensure that our time, energy, and resources remain focused on the initiatives that drive the greatest impact. This disciplined approach to execution is a core operational imperative for Lucid.
Importantly, today's actions do not affect our strategy. Our core priorities remain unchanged, and we continue to focus on the start of production of our Midsize platform. With disciplined execution, we are also focused on further expansion into the robotaxi market, continued ADAS and software development, and growth in sales of Lucid Gravity and Air across existing and new geographies.
Saying goodbye to colleagues is never easy. We are grateful for the contributions of those impacted by today's actions, and we are providing severance, bonus, continued health benefits, and transition support to help them through this period. As we move through today, I ask everyone to treat one another with empathy, professionalism, and respect, recognizing the personal impact these changes have on our teammates.
To sustain and build on progress made in 2025, we must remain focused, operate with discipline, and execute with urgency. I know we are asking a great deal of our team, and I sincerely appreciate your continued commitment, resilience, and professionalism.
I will address today's actions and answer questions during Monday's Town Hall. As always, you may presubmit your questions on The Hub.
Warm regards,
Marc
Are you a Lucid employee or former employee with a story to share? Get in touch with this reporter at tcarter@insider.com.
Read the original article on Business Insider
Lucid Motors is implementing significant layoffs, cutting 18% of its workforce, a decision made under the leadership of its new CEO as the electric vehicle manufacturer aims to streamline operations.
Analysis indicates that the future of Lucid Motors stock is now predominantly tied to its developments and prospects in the robotaxi sector, becoming the central focus for investors.
Lucid Motors has successfully secured a $750 million financial lifeline and announced a new CEO, prompting questions about whether these developments will lead to a comeback for Lucid stock.
Electric vehicle maker Lucid Motors has secured $750 million in new funding, including investments from Uber and Saudi Arabia's Public Investment Fund. The company also announced the appointment of Silvio Napoli as its new CEO.
Lucid Motors' stock is projected to have significant upside potential, with some analysts seeing a 75% increase. However, the company continues to face persistent fears of bankruptcy.
Lucid Motors has revealed a new robotaxi concept that notably lacks a steering wheel, positioning itself as a competitor to Tesla's Cybercab, and shared further details on its autonomy plans for both robotaxis and personal cars.