Uniqlo is set to reopen a new, larger flagship store in Seoul's Myeong-dong district, five years after closing its previous outlet in the area. The new store aims to be more localized and significant for the brand.

Starbucks Korea said Thursday it will introduce Seoul-themed beverages — Seoul Makgeolli Cold Brew and Seoul Sunset Omija Fizzio — at 100 stores across Seoul starting Monday. The drinks reinterpret traditional Korean elements, including the aroma of makgeolli, a traditional Korean rice wine, and the sunset over palace ponds. The rollout will begin at stores in major tourist districts such as Myeong-dong, Gwanghwamun and Gangnam, as the number of foreign visitors to Korea reached a record 18.7 mi

CJ Olive Young has opened its largest store in Myeong-dong, Seoul, designed to cater to foreign consumers and showcase a comprehensive range of K-beauty products.

Samyang Foods said Thursday it will open a Buldak-themed pop-up store, “House of Burn,” at its headquarters in Myeong-dong from March 20 to 24, targeting foreign tourists visiting Seoul.