The organization of major running events like the Paris Marathon, which is set to host a record 60,000 runners, has transformed into a highly profitable business for organizers, municipalities, and partner brands.

The Paris Marathon serves as a backdrop to an analysis of France's running industry, a market worth over a billion euros annually, driven by millions of regular runners and significant spending on equipment.

The Paris Marathon is implementing a new initiative to eliminate plastic cups, aiming to significantly reduce the amount of waste generated by tens of thousands of runners.

The Paris Marathon marks its 50th anniversary this year, with technology playing a significant role in helping participants manage exertion and optimize performance throughout the race.

A Bloomberg article details a personal account of an individual who utilized ChatGPT to prepare for the Paris Marathon. The story explores the practical application of AI in personal fitness and training regimens.

The upcoming Paris Marathon is expected to cause major traffic disruptions and parking restrictions across several arrondissements to accommodate approximately 60,000 runners.

The Paris Marathon is grappling with a debate between sustainability and runner safety as it plans to eliminate single-use cups and bottles, leading to differing opinions among participants.