Frida has had her commercial Hollywood moment with Salma Hayek and her contemplative and challenging Mexican cinematic exploration with Ofelia Medina.

Claudia Sheinbaum, joined by Salma Hayek, announced a 30% income tax credit aimed at boosting the Mexican film industry, particularly independent productions, and diversifying content.

Mexico unveils a series of incentives to support local cinema and attract international productions, just as the Trump government is threatening tariffs.