PERSPECTA

News from every angle

Results for "Shinsegae Group"

6 stories found

Starbucks Korea CEO Fired Over Controversial 'Tank Day' Promotion
CultureReutersBBCNYT+17The GuardianAl JazeeraCNNberlingskeSCMPhotnewsindian-expressstraits-times+9 more6d ago20 sources

Starbucks Korea CEO Fired Over Controversial 'Tank Day' Promotion

The CEO of Starbucks Korea was fired following widespread public outrage over a 'Tank Day' promotional event that was perceived to evoke a brutal military crackdown on democracy. Shinsegae chairman, whose company operates Starbucks in South Korea, subsequently issued an apology for the controversial campaign.

Gmarket drives higher traffic with brand partnerships
BusinessKorea Herald2mo ago

Gmarket drives higher traffic with brand partnerships

Gmarket, the e-commerce arm of Shinsegae Group, said Sunday that brands participating in its strategic partnership program are seeing strong sales gains, prompting plans to extend the model into high-potential categories. The platform’s Joint Business Partnership, or JBP, program — through which it works with brands on promotional calendars, advertising plans and product strategies — now includes more than 1,300 brands. Among roughly 100 of the largest participants, transaction volumes have aver