Tim Cook Recalls Steve Jobs' Advice on Leadership Transition
Apple CEO Tim Cook shared the unforgettable advice he received from co-founder Steve Jobs before taking over as CEO: 'Never ask what I would do.'
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Apple CEO Tim Cook shared the unforgettable advice he received from co-founder Steve Jobs before taking over as CEO: 'Never ask what I would do.'

A Guardian article reviews Apple's half-century history since its founding by Steve Jobs, Steve Wozniak, and Ronald Wayne, chronicling its major technological triumphs and flops from the iPod to the Pippin.
A former Apple executive reflects on his 15 years of working with Steve Jobs, highlighting the late founder's emphasis on learning over being right.
An article details Steve Jobs' management philosophy, including his 'no bozos' policy and tips for effective leadership, emphasizing that the best managers often didn't initially seek the role.
Details have emerged about how Steve Jobs secured a job in just 20 minutes without a formal application process.
Steve Jobs' meetings at Apple would get intense. Justin Sullivan/Getty Images Steve Jobs' meeting style defined Apple's culture, fostering collaboration at the company. David Pogue's "Apple: The…
Mark Zuckerberg recounts his visit to a temple in India, inspired by Steve Jobs' advice, and shares the business and life lessons he learned from the experience.
"We were quite aware that he was sharing something akin to a state secret," Newsom wrote in his new memoir. Marijan Murat/picture alliance via Getty Images; Gavin Newsom and Steve Jobs Gavin Newsom w
On what would have been Steve Jobs' 71st birthday, influential friends including Tim Cook, Jony Ive, and Bob Iger shared career tips for creators, celebrating his enduring legacy.
Apple CEO Tim Cook has shared memories of Steve Jobs offering him the leadership role, along with advice to 'just do the right thing' rather than emulate Jobs. Cook also highlighted Apple's enduring culture of intense debate and collaboration.

In a letter published by the Steve Jobs Archive, Tim Cook reminisces about his initial years at Apple and the invaluable lessons learned while working alongside Steve Jobs, calling it the best decision of his life.
Upon his return to Apple in 1997, Steve Jobs drew inspiration from Nike's marketing approach, emphasizing that Apple's brand revitalization should focus on values and identity rather than just product specifications.