The inaugural Toronto film market, known as TIFF: The Market, has successfully attracted more than 150 sales companies and promotional bodies, running from September 10-16 as part of the Toronto Film Festival.

The inaugural edition of TIFF: The Market, the Toronto Film Festival’s official industry market, has confirmed participation from over 150 international sales, promotion, and distribution companies, including Goodfellas, CAA, and FilmNation.

Fantasia's Frontières and the Toronto Festival's TIFF: The Market are collaborating to launch a new genre showcase in September, aiming to elevate Canadian filmmakers in the ascending genre film market.