The Tourism Authority of Thailand (TAT) is preparing to stage the Maha Songkran 2026 festival in Bangkok from April 11-15.

The Tourism Authority of Thailand (TAT) aims to attract 6 million Chinese visitors by 2026, noting that Thailand is a leading destination for Lunar New Year travel.

The Tourism Authority of Thailand (TAT) projects a 6% revenue growth, totaling 30 billion baht, during the upcoming Songkran holiday, driven mainly by Asian markets, despite concerns about global conflicts.

To mitigate the tourism impact from the Middle East conflict, the Tourism Authority of Thailand (TAT) plans to propose to the cabinet a stimulus measure for the short-haul and domestic markets, as well as setting up a "war room" in collaboration with private operators.