The UK's competition watchdog has introduced new measures requiring veterinarians to cap prescription fees at £21 and publish price lists for their services.

Independent veterinary practices in the UK are preparing to challenge large corporate chains, adopting an 'Aldi-style' approach amidst rising prices and growing complaints from pet owners, aiming to disrupt the vets market.

The UK's competition watchdog has announced wide-ranging reforms for the veterinary sector, including capping the first prescription fee at £21 and requiring vets to publish price lists for services to increase transparency and fairness for pet owners.

The UK's Competition and Markets Authority is implementing reforms that will legally require veterinary practices to publish price lists and cap prescription fees, aiming to improve transparency for pet owners.