How the Omnicom–IPG merger crowned the world’s largest media empire - and ended WPP’s reign  The Daily Star

WPP has detailed its new Elevate28 strategy, aimed at streamlining its agency operations and reducing complexity within the company.

Advertising giant WPP announced plans to cut £500 million in costs as it addresses the growing threat and opportunities presented by artificial intelligence.

Genius Sports Limited has announced a new partnership with WPP Media, aiming to leverage their combined expertise in sports data and media.

WPP Plc has announced its multi-year strategic plan, detailing key initiatives and future directions for the company.

WPP's decision to sunset some of its agency brands is presented not as a scandal, but as an inevitable outcome dictated by economic principles.

WPP announced plans to reduce costs by £500 million as the company continues to experience a decline in revenue.

Adobe and WPP have announced an expansion of their long-standing global partnership, further strengthening their collaboration.

Advertising giant WPP announced plans for a sweeping restructure aimed at cutting £500 million in costs, which is expected to lead to job reductions by targeting duplicated roles.

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028 The beleaguered advertising group WPP has announced a radical restructure to counter the threat…