Advertising's new 'safety' fight

Demonstrators pictured outside OpenAI's UK offices. Marketers are similarly on a mission to push for more safeguards around AI tools. Wiktor Szymanowicz/Future Publishing via Getty Images A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. The brand-safety battles that once pitted CMOs against Big Tech are over. Now, there's a new war brewing over "AI safety." More and more dollars are flowing into AI-powered...