[Graphic News] Tea market expands on demand from young consumers

South Korea’s long-standing corporate drinking culture is rapidly giving way to a more mindful “tea culture” among younger consumers, industry data shows. According to local community platform Karrot, the number of tea-related gatherings and participants surged 200 percent as of January 2026 from a year earlier. The trend is largely driven by people in their 20s and 30s, with searches for “tea ceremony” and “tea utensils” on the platform spiking over the same period. The shift in lifestyle is mi

By The Korea Herald