US Household Spending on Streaming Services Remains Flat, Ad-Supported Tiers Rise

A new study by Deloitte reveals that U.S. household spending on streaming video services remained flat at $69 per month in 2025, while the percentage of consumers subscribing to ad-supported tiers increased to 68%.

25 Mar, 11:00 — 25 Mar, 11:00

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varietyMostly Factual17d ago

U.S. Household Spending on Streaming Video Services Remains Flat at $69 per Month, as 68% Now Pay for Ad-Supported Tiers

American households on average spent $69 per month in 2025 on streaming video services — the same as they did the year prior, according to a newly released study by consulting firm Deloitte. At the same time, more U.S. consumers than ever subscribe to ad-supported streaming services, which notched double-digit growth last year. Around two-thirds […]

By Todd Spangler

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US Household Spending on Streaming Services Remains Flat, Ad-Supported Tiers Rise

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U.S. Household Spending on Streaming Video Services Remains Flat at $69 per Month, as 68% Now Pay for Ad-Supported Tiers

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