K-pop's fan driven promotions get more subtle, sophisticated

K-pop promotions are becoming increasingly interactive and concept-driven, as artists move beyond traditional teasers and social media challenges to create more campaigns that invite fan participation. Girl group Le Sserafim’s latest social media rollout for its upcoming single “Celebration” is one of the most recent examples of this shift. The quintet recently launched the “#TimeToCelebrate” campaign across its official channels, encouraging fans to share and celebrate everyday moments. Moving

By The Korea Herald