I was frustrated by every baby carrier on the market. So I built my own — and grew 2,200% in the last three years.

Skye Amundsen is the cofounder and CEO of hope&plum. Jared Soares for BI Skye Amundsen cofounded a baby carrier company to create more size-inclusive options. The company relies on personal storytelling for authentic marketing and customer trust. Its growth has brought challenges with meeting demand and funding. This as-told-to essay is based on a conversation with Skye Amundsen, cofounder and CEO of hope&plum. It has been edited for length and clarity. I got into babywearing — the practice...