Prediction Markets Target Women Through Social Media Influencers

Prediction markets like Kalshi and Polymarket are reportedly shifting their business model to attract younger women by leveraging a network of social media influencers.

25 Mar, 11:44 — 25 Mar, 11:44

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The IndependentMostly Factual70d ago

Sports betting sites have already hooked young men. Prediction markets are now going after women

Prediction markets like Kalshi and Polymarket have shifted their business model to lure in younger women through a network of social media influencers, reports Rhian Lubin

By Rhian Lubin

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Prediction Markets Target Women Through Social Media Influencers

Sources

Sports betting sites have already hooked young men. Prediction markets are now going after women

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