Mattel Aims to Build Entertainment Empire with He-Man

Mattel is testing whether its 'Masters of the Universe' franchise, featuring the hypermasculine 1980s character He-Man, can cement the company's position as a major entertainment powerhouse.

5 Jun, 09:01 — 5 Jun, 09:01

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NYTMostly Factual22d ago

Can Mattel Build an Empire on He-Man’s Shoulders?

“Masters of the Universe” will test whether Mattel can cement itself as an entertainment powerhouse with a hypermasculine character from the 1980s.

By Nicole Sperling

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Mattel Aims to Build Entertainment Empire with He-Man

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Can Mattel Build an Empire on He-Man’s Shoulders?

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