Global Chaos Erupts at Swatch x Audemars Piguet Watch Launch
The global launch of the limited edition Swatch x Audemars Piguet 'Royal Pop' watch led to massive queues, store closures, and chaotic scenes worldwide, with many watches quickly appearing on the secondary market at inflated prices.
Source Diversity
Source Diversity
Excellent (84/100)Sources
Massive queues shut Swatch stores as hundreds clamour for £335 limited edition watch
Hundreds of people have been queueing outside branches across the UK to get the £335 item.
Read full article →Scalpers list Swatch-Audemars Piguet watches hours after launch in Hong Kong
Many shoppers who queued for days ahead of the launch of a new watch from two Swiss brands have listed the timepieces for sale within hours of buying them, with resale prices nearly seven times their original retail value. A South China Morning Post reporter observed at least 70 people in raincoats and carrying umbrellas queuing in Causeway Bay on Saturday morning, with the line stretching from the Swatch store on Kai Chiu Road all the way around the block to Pak Sha Road. Queues had been...
By Theodora Yu
Read full article →AP x Swatch Royal Pop launch: Long queues at Ion Orchard and Marina Bay Sands, VivoCity outlet closes due to crowds
Watch enthusiasts started queuing the night before at selected Swatch stores as the highly anticipated pocket watch collaboration went on sale on May 16.
Read full article →Overnight queues, RM50 runners and shattered hopes at KL Audemars Piguet x Swatch launch (VIDEO)
KUALA LUMPUR, May 16 — By the time the sun rose over Mid Valley Megamall this morning, Ayu Omar and her daughter A...
By Muhammad Yusry
Read full article →Video: Crowd surges at Swatch stores trigger closures, evacuation in Leidschendam
Police and security evacuated several hundred people from the Mall of the Netherlands in Leidschendam on Saturday morning after large crowds gathered for the launch of a limited Swatch watch, while
By 88836
Read full article →
