Josun Hotels & Resorts bets big on kimchi as 2025 sales surpass W54b

Josun Hotels & Resorts is doubling down on its kimchi business, aiming to grow annual sales of its premium packaged kimchi brand to 100 billion won ($75 million) by 2030 as demand rises at home and abroad. The hotel group said its kimchi division saw 54 billion won in annual sales in 2025, after maintaining double-digit growth for five consecutive years. From 2021 to 2025, the brand recorded an average annual growth rate of 23.8 percent, buoyed in part by a decline in home kimchi making since th

By The Korea Herald