Jordyn Woods' Knicks bag isn't just lucky. It's smart business.

Jordyn Woods at Madison Square Garden in April 2026. MEGA/GC Images/Getty Images Jordyn Woods' orange bag has become a lucky charm for the New York Knicks. The bag is from her brand, Woods by Jordyn. Woods tied her product to a monocultural moment in a savvy business move. When the Knicks won Game 4 of the NBA Finals on Wednesday, I immediately turned to my husband and screamed, "IT WORKED!" I didn't mean OG Anunoby's miraculous tip-in that clinched the Knicks' third win of the series. I wa...