Ferrari Sees Increased Demand for Supercars Driven by AI Boom

Ferrari has raised its profit forecast as the AI boom drives demand for personalized supercars, with customers spending more on custom features. The company's order book remains full through 2027.

31 Jul, 03:49 — 31 Jul, 03:49

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channel-news-asiaMostly Factual19h ago

Ferrari says AI boom is driving demand for personalised supercars

Customers are spending more on custom features, prompting Ferrari to raise its profit forecast as its order book remains full through 2027.

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Ferrari Sees Increased Demand for Supercars Driven by AI Boom

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Ferrari says AI boom is driving demand for personalised supercars

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