Hyundai extends Genesis Invitational title sponsorship through 2030

Hyundai Motor Group has extended Genesis’ title sponsorship of the PGA Tour’s Genesis Invitational through 2030, reaffirming its long-term commitment to global golf marketing and its premium brand positioning strategy. The multiyear agreement was announced Tuesday during a signing ceremony at Riviera Country Club in California. The event was attended by Hyundai Motor Group Executive Chair Chung Euisun, PGA Tour CEO Brian Rolapp and tournament host Tiger Woods. A press conference followed with Wo

By The Korea Herald