YouTube Viewing Habits Shift to TV Sets in UK

Over half of YouTube's audience in the U.K. now watches content via television sets, according to a report by U.K. ratings body Barb, indicating a significant shift in viewing habits.

19 Feb, 00:01 — 19 Feb, 00:01

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variety2h ago

Over Half U.K. Audiences Watch YouTube Via TV Set, According to Ratings Body Barb

Over half of YouTube’s U.K. audience watches via a television set, according to the latest viewing habits report from U.K. ratings body Barb. According to the report, published today, while almost half of YouTube viewing is on smartphones, tablets and laptops, 54% is on a TV set across all demographics. Barb now calls the video […]

By K.J. Yossman

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YouTube Viewing Habits Shift to TV Sets in UK

Read at source (1 outlet)

Over Half U.K. Audiences Watch YouTube Via TV Set, According to Ratings Body Barb

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