Swedish TV Market Faces Challenges as Viewers Shift to Social Media

The commercial Swedish TV market, particularly TV4, is facing significant threats as viewers and advertising revenue migrate to platforms like TikTok and Instagram. One analyst suggests "boring advertising" could be a surprising solution.

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svenska-dagbladetSwedish18h ago

Stora hot – men ”tråkig reklam” kan rädda TV4

Tittarna försvinner och annonspengarna går till Tiktok och Instagram i stället. Den kommersiella svenska tv-marknaden står inför stora utmaningar. Men TV4 kan räddas – av rengöringsmedel, skriver Anders Malmsten.

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Swedish TV Market Faces Challenges as Viewers Shift to Social Media

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Stora hot – men ”tråkig reklam” kan rädda TV4

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