Big Tech Accused of 'Pinkwashing' AI to Target Female Users

Big Tech companies are reportedly investing in female influencers and "empowering" messages to improve their image and increase revenue from female user data, a practice dubbed "pinkwashing" in AI.

27 Jul, 15:06 — 27 Jul, 15:06

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EL PAISMostly Factual11d ago

AI gets pinkwashed as female users are targeted

Big Tech invests in women via influencers and ‘empowering’ messages to improve its image and boost revenue from female data

By Laura Marajofsky

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Big Tech Accused of 'Pinkwashing' AI to Target Female Users

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AI gets pinkwashed as female users are targeted

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