Assam Election: Congress Defeat and BJP's Digital Campaign
The Congress party's significant defeat in the Assam election is being analyzed for its deeper implications, while the Bharatiya Janata Party's extensive digital campaign, employing memes and AI images, is highlighted as a major factor in their electoral success.
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Go, Gogoi, Gone: Why Congress' Assam defeat signals a deeper crisis
Gaurav Gogoi's defeat in Assam's 2026 assembly elections, despite being the Congress's chief ministerial face and a legacy leader, underscores the party's shrinking footprint. The BJP secured a massive victory, winning 102 seats, while Congress managed only 19. This outcome highlights a deeper political churn, impacting legacy, identity, and strategy.
By KANCHAN YADAV
Read full article →Memes, AI Images, Short Videos: Inside BJP's Digital Push In Assam Election
For nearly two years, BJP-backed digital campaigns steadily pushed content targeting Congress leaders, particularly focusing on opposition figures and linking them repeatedly with Bengali Muslim voters.
Read full article →Coverage Timeline
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