How Iranian diplomats turned embassy accounts into viral meme machines

Memes, humour, and trolling of American politicians: This is how a handful of Iranian embassies have become superstars on “X”, attracting millions of views. But how did the old-fashioned and largely ignored accounts of Iran’s diplomats in South Africa, Thailand, and the United Kingdom suddenly turn into Gen Z-style viral feeds, with millions of views?

By The FRANCE 24 Observers