YouTube shows are closing in on traditional TV — fast

Salish Matter and her dad, Jordan, are among a growing handful of YouTubers making TV-like shows. Rodin Eckenroth/Getty Images for Nickelodeon A Spotter report says creators are starting to make TV-like shows at a scale similar to legacy TV. The Amazon-backed startup estimated the size of the "creator TV" market. Spotter, like YouTube, has been trying to convince advertisers to shift spending toward creators. Creator entertainment is drawing closer to traditional TV — and a new report makes...