America's 89-year-old company Polaroid is 'warning' Americans about datacenters

Polaroid's new campaign is raising alarms about the significant water consumption of AI data centers. Highlighting concerns over the environmental impact, the vintage camera company urges people to enjoy natural water resources before they are depleted. While not anti-digital, Polaroid champions human connection and the preservation of natural elements, sparking a wider debate on AI's resource demands.

By TOI TECH DESK