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Viant Technology Acquires TVision to Advance Attention-Based TV Metrics

Viant Technology is set to acquire TVision, a move aimed at shifting advertisers away from traditional CPMs towards more advanced attention-based TV metrics.

16 Apr, 03:09 — 16 Apr, 03:09
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YahooMostly Factual61d ago

Viant Technology to Buy TVision, Pushing Advertisers From CPMs to Attention-Based TV Metrics

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