BHC lands in Vietnam with 50-store target

South Korean fried chicken chain BHC is making its first foray into Vietnam through a master franchise agreement, seeking to tap rising appetite for Korean food in one of Southeast Asia's fastest-growing consumer markets. Dining Brands Group, the chain's parent company, said Friday it had inked the deal with Singapore-based Hao Open Foods, a food and retail operator that already runs BHC franchise locations in Singapore and manages supermarket and food distribution networks across Southeast Asia

By The Korea Herald