NBA Star Stephen Curry Signs 10-Year Deal with China's Li-Ning
NBA superstar Stephen Curry has signed a groundbreaking 10-year shoe deal with Chinese sportswear brand Li-Ning, following his departure from Under Armour. This long-term agreement signifies a major shift in Curry's endorsement portfolio and a significant move for the Chinese company.
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Steph Curry signs with Chinese brand after Under Armour split
Chinese firms have been vying to secure deals with big stars as they push to become global brands.
Read full article →Stephen Curry and Li-Ning: What to Know About N.B.A. Star’s Deal With Chinese Sneaker Company
The agreement, which includes plans for sportswear and athleisure products, and stores across the United States and China, is the latest example of an N.B.A. star signing with a Chinese brand.
By Jonathan Wolfe
Read full article →NFL expert says Under Armour ‘fumbled the bag’ by failing to build around Tom Brady, Steph Curry
Under Armour is being criticized for failing to build its brand around Tom Brady and Steph Curry in the way their legendary careers deserved. The argument hits because both athletes gave the company something rare.
Read full article →NBA star Steph Curry signs 10-year deal with China's Li-Ning
The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to sign other athletes to his brand.
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