Ineos Automotive Aims to Revitalize Rugged SUV Market, Targets Breakeven

Ineos Automotive, a startup backed by a knighted billionaire and soccer mogul, plans to increase US sales by 30-35% and aims to achieve breakeven this year as it seeks to rekindle the rugged SUV market.

13 Apr, 11:30 — 13 Apr, 11:30

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cnbcMostly Factual1d ago

Ineos Automotive: Startup backed by a knighted billionaire and soccer mogul wants to rekindle the rugged SUV market

The automaker has plans to grow sales in the U.S. by roughly 30% to 35%, as well as a target to achieve breakeven this year, executives exclusively told CNBC.

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Ineos Automotive Aims to Revitalize Rugged SUV Market, Targets Breakeven

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Ineos Automotive: Startup backed by a knighted billionaire and soccer mogul wants to rekindle the rugged SUV market

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