C-beauty comes knocking on K-beauty’s turf

It might take nerve for an overseas brand to press its case on the Korean beauty industry's home turf, more so for Chinese players still dogged by doubts over quality. Yet for the moment, Chinese beauty brands, or "C-beauty," are the challengers du jour. Imports of Chinese cosmetics into Korea climbed to a record $71.76 million last year, up 84 percent from a year earlier, according to the Korea Customs Service. A telling vignette came last October, when Chinese color cosmetics brand Flower Know

By The Korea Herald