UK Bans First Junk Food Ads Under New Regulations
The UK has implemented new regulations banning advertisements for unhealthy food, leading to the first enforcement actions against ads from retailers like Lidl and Iceland.
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Pastries, but not kebabs, fall foul of UK junk food advertising ban
Watchdog bans Lidl pastry advertisement while items from kebab chain are cleared
Read full article →Lidl and Iceland ads are first banned under new UK junk food rules
ASA rules ads on Instagram and Daily Mail website broke ban on promoting items high in fat, salt and sugar Lidl and Iceland have become the first companies to have ads banned after the introduction of rules cracking down on the marketing of junk food in the UK. The Advertising Standards Authority (ASA) has been policing the ban on ads featuring junk food on TV before 9pm, and in paid online advertising at any time of the day, since 5 January. Continue reading...
By Mark Sweney
Read full article →Watchdog bans first ads under new ‘less healthy’ food rules
Lidl and Iceland are the first retailers to fall foul of the new rules, which came into effect at the beginning of this year.
By Josie Clarke
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