Gen Z to the rescue! Zoomers are ditching doomscrolling and saving cinema

People born after 1997 are now the most frequent cinemagoers, defying fears that digital natives would lose interest in the big screen Rumours about the imminent demise of moviegoing may have been overstated, with 2026 now forecast to be the best year at the global box office since the start of the pandemic. And it is generation Z at the forefront of the cinema revival. According to a US-based survey by Fandango, gen Z are now the most frequent cinemagoers, with 87% saying they have seen at l...

By Amy Wild